Glossary Terms


Color Fill: Combines color stamping and debossing. We begin with creating a die of your artwork. Then we color stamp your logo onto the material, and follow this step with a blind deboss, with the same die. Please see term deboss. Color Fill with Deboss: A two-step process of combining the debossing process and filling the die struck image with foil or color. Used on leather and leatherette material.

Color Imprinting: You can highlight your logo in vivid color on bags, pens, drink ware, technology items and accessories with this decorating method. It’s an economical way to gain high visibility.

Color Stamp: Add the high-end look of foil to your company logo with color stamping. Simple one-color designs are enhanced when a die is used to apply colored foil to a material’s surface.

Deboss: Also referred to as blind deboss. Is the classic method that allows you to leave an impression or rather, a depression of your logo or desired image onto a material’s surface. We create a die and then heat-press it into the material. What’s left behind is a clean, crisp logo you can see and feel. It’s ideal on leather, Durahyde, UltraHyde, Scuba, recycled rubber and paperboard products. Debossed is without color and will give a tone-on-tone look. To emphasize debossing a color fill may be added.

Die-Cut (Pre-Cut): Standard styles and sizes of letters and numbers that are stamped or cut out of material.

Embossed: A decorated surface with a raised design.

Full Bleed: Full bleed is printing from one edge of the paper to the other without the standard borders by which most personal printers are limited.

Hot Stamp: The use of a custom die of the advertising image that transfers the image from foil or colored tape, onto substrate, under heat and pressure. Used on leather, leatherette material or plastics.

Laser Engraved : Uses light to burn an image onto the substrate. It gives your logo a clean and polished appearance. Laser Engraving is ideal for metal items and works best when the item’s surface is a different color than the substrate. The imprint color may vary depending on the material substrate of each item. Laser Oxidation is where the surface and the substrate are the same color, available on select items. The imprint turns black with Oxidation.

Offset printing: A commonly used printing technique in which the inked image is transferred (or “offset”) from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called “fountain solution”), keeping the non-printing areas ink-free.

Pad Printed: An inked image is transferred from a photo-etched plate to a think, soft silicone pad. The pad is then pressed against the plastic part. The pad can wrap itself as much as 180 degrees around a small object, and ink coverage is excellent. One color is done at a time and registration between colors is adequate for four-color process printing.

Heat Transfer and Direct To Garment Printing:

Digital Transfers: Full color printing onto a printable heat transfer material that is contour cut for heat application onto light or dark garments and performance wear.

Direct to Garment (DTG) printing: High resolution full color printing for light garments. By using state of the art printers, garments are digitally printed on just like a paper printer.

Heat Applied Letters and Numbers: Letters and numbers with a thermal adhesive for heat application. Mostly used in sports or for personalization in non-sporting events.

Heat Transfer or Transfer: An optional method replacing Silk Screen (Screen Printing ) imprinting for detailed and multi-color imprints for a better appearance on certain substrate. It can be applied to a virtually unlimited range of surfaces: webbing, foam padding, insulated padding, PVC, nylon, neoprene, ABS and almost any substrate. The imprint is reproduced on the surface layer of the material. Heat transfers are done based on CYMK color process print and can’t match PMS colors. (Spot color prints can match PMS colors)

Sublimation (Dye Sublimation): A digital printing process which uses heat and pressure to apply a design from transfer paper directly onto polyesters and specially-coated hard goods.

Vinyl Imaging: For custom Team Names, Numbers and simple Line Art.


Appliqué: The process of replacing fill stitches with material to lower the stitch count of an embroidered design. Also known as Appliqué Fabrics – Any fabric used to replace fill stitches on an embroidered design. Edges of fabrics need to be covered with zigzag, satin, or straight embroidery.

Embroidery: Full stitching of designs or lettering onto a substrate (garment, hat, bag, etc.).

Felt: A thick material made of wool and rayon fibers pressed together; a classic look that’s durable and washable. Must be sewn onto garment with a straight, zigzag, or satin stitch.

Heat Applied Embroidered Appliqué : Designs or letters which are pre-sewn onto a backing, with a thermal adhesive, for heat application.

Laser Appliqué, Laser Etching and Reverse Appliqué: A unique laser system that specializes in etching, appliqué letters, appliqué logo design and reverse appliqué.This advanced machine can decorate up to 24 garments in one pass as well as greatly increases the creative options and efficiency when working with appliqué and appliqué lettering.

Vinyl: A thick lettering material dense enough to cover the holes in mesh fabric. Used primarily for Porthole mesh jerseys. No sewing necessary.


Rasterd Artwork: Raster is NOT the preferred format because it uses a fixed grid of colors known as ‘pixels’ to represent images. Each pixel is assigned a specific location and color value. If raster artwork is all the client has the art supplied must be 300 PPI (pixels per inchj) for pictures and 800-1200 PPI for logos.) Raster art is created with Adobe Photoshop (file extensions include .tif & .jpg, to name a few) AKA: Rasterized

.gif: A popular format for image files, with built-in data compression
.jpg: In computing, JPEG is a commonly used method of lossy compression for photographic images.
.png: While the PNG image format has many benefits, it is not suitable for all purposes. For example, digital photos are still usually saved as JPEGs, since PNGs take up far more disk space. GIFs are still used for animations since PNG images cannot be animated. Additionally, GIFs are still used on many websites since browsers only recently provided full support for the PNG format. However, now that most browsers and image editing programs support PNGs, it has become a popular file format for web developers and graphic artists.
.psd: Adobe Photoshop is a graphics editing program developed and published by Adobe System


4 Color Process Printing (4CP): For full color, photorealistic reproduction using 4 colors of ink to print. Four colors of ink are combined to create the illusion of many more colors. Cyan, Magenta, Yellow and Black (CMYK) make up the colors for 4 Color Process.

Pantone Matching System® (PMS): A standardized color matching system developed by Pantone Inc. Allows matching of printed colors regardless of the equipment used.

RGB: A color model using red, green, and blue as base colors which are added together to produce a spectrum of other colors. RGB is the standard coloring for web and computers.

Vector Artwork: Vector art is the preferred format because it can be easily re-sized or colored and the image quality stays the same. Vector art is created with Adobe Illustrator (file extensions include .eps and .ai)


Simulated Process printing: The dark garment equivalent of 4 color process using up to 7 colors.

Screen Printing /Silk Screened: Silk screening is the direct imprinting of a design or copy onto the surface of a product. The image is pressed through tensioned nylon mesh, leaving a paint-like appearance. This is generally a better imprint than Pad Printed, though it requires a relatively flat surface without obstructions.Aka Silk Screened/Screen Printing SEE Screen Printing /Silk Screened
State-of-the-art techniques and machinery offer top quality screen printing, including liquid foil, crystalina or clear soft-hand specialty inks.

Strikethrough: The migration of ink or dyes from the fabric of the garment coming through the lettering or graphic being applied.

VibraTec: A revolutionary new decorating technology that allows stunning four-color process imprinting on a variety of products and surfaces. Photo-quality images and graphics can now be applied where previously only spot-color imprinting was available. The brilliant spectrum of full color art and photography is only available on select items.

Water-Based Digital Printing: For a truly environmentally-conscious statement, take advantage of Vantage’s eco-friendly digital printing. By utilizing water-based inks, the designs print without screens or films and use less ink with no excess ink waste. Ink cartridges are recycled to minimize environmental harm. Digital printing is available in our New Jersey location. Available on select items.